Customer testimonial films for Sage’s social and sales channels
Dozens of Sage customers on camera, shared across LinkedIn and YouTube, and sent by sales reps to prospects at the moment it matters.
A B2B social media agency for brands that sell to other businesses.
We plan, make and run social media for companies whose buyers are decision-makers, not impulse shoppers: content that builds trust over a long sales cycle, in a voice that sounds like you.
Why B2B social media is a different job.
Your buyers are not scrolling for fun. They are checking you out.
Selling to a business is rarely one decision by one person. Several people research, compare and ask around before anyone signs, often over months. So B2B social has a different job from consumer social: not to go viral, but to make sure that when a buyer looks you up, they find a business that is clearly expert, clearly active and trusted by companies like theirs.
That changes the platforms, the content and how success is measured. LinkedIn usually carries the most weight with decision-makers, useful posts do better than entertaining ones, and proof from real customers matters more than promotion. We set out the differences, with the data behind them, in our guide to social media strategy for B2B and B2C.
What we do for B2B brands
- Strategy and planningThe right platforms, a cadence you can keep, and content planned around how your buyers decide.
- Content in your voicePosts, articles and newsletters that sound like the people in your business.
- Customer proofTestimonial films, case studies and short cuts that let your clients make the case for you.
- Lead magnets and emailUseful guides that earn an email address honestly, and the campaigns that follow up.
- Management and reportingPosting, community management and reporting, adjusted to what actually performs.
- Paid campaignsTargeted paid social when you need reach beyond the people who already follow you.
One team for the strategy, the content and the channels.
Based in Johannesburg, working with B2B brands across South Africa.
We are a creative agency in Rosebank, Johannesburg, and our B2B clients range from accounting software to a property and construction group that has been building for well over a century. What they have in common is a buyer who wants evidence before a meeting.
Because we make video and design as well as running channels, your content does not stop at text posts. The same team can plan the strategy, film a customer story, design the guide and write the post that shares it, with one point of contact throughout. Nothing gets lost between a social agency, a production company and a designer.
How we take on your channels.
The same four steps we use on every project, then a steady rhythm of posting, reporting and adjusting.
01
Discovery call
We look at where your buyers spend their time, what you already have and what your sales team needs. You get honest advice and a cost estimate on the call.
02
Decide together
Clear options and a monthly fee agreed upfront, scoped to the channels, the volume and any paid budget you need. No surprise extras.
03
Develop your plan
A content plan and a voice for each channel, built on your messaging and the proof you can show.
04
Deliver your results
We post, manage and report, then adjust to what performs, with one point of contact throughout.
B2B social media that builds trust.
Different B2B brands, different routes to the same thing: buyers who already trust them before the first meeting.
B2B lead magnets and ebooks for Sage
Ebooks planned six months at a time, so each one feeds the next and gives Sage’s email campaigns across South Africa something worth sending.
Social media management for Barrow Group
Barrow’s channels built from nothing across Instagram, LinkedIn, Facebook and Google, and run by us for two years since.
Video and photo content for TomorrowToday Global
A consultancy that advises businesses worldwide, with content made once and used across their website, social media, client communication and online courses.
How to choose a B2B social media agency.
The right partner talks about your buyers before they talk about followers.
Do they understand how you sell?
Ask how they would support your sales team, not just your feed. In B2B, the post that matters is often the one a rep can send to a prospect.
Can they make proof, not just posts?
Customer stories, case studies and video carry more weight with buyers than announcements. Check the agency can produce them, not only schedule them.
Will it sound like you?
Your posts should sound like the people in your business. Ask who writes them and how they learn your voice.
How will they measure it?
Followers are easy to count. Ask how they will report on what you care about, such as enquiries, conversations and the quality of leads.
Will they keep showing up?
B2B social works through consistency over months, not a launch and then silence. Look for a partner who plans for the long run.
What our B2B clients say.
“They were a strategic and collaborative partner from the start. Overall, it felt like working with a true extension of our internal team.”
“We appreciate their efficient, hands on approach, and look forward to working with their team for many years to come.”
“From big projects like our online courses and promotional videos, to small bits of ad hoc assistance, not only do Matt and his team deliver the highest quality they are also so easy to work with and amazingly responsive to our requests.”
“It’s been a pleasure partnering with a team that genuinely understands our goals and consistently adds value at every stage.”
Frequently asked questions.
LinkedIn usually carries the most weight with decision-makers, and YouTube is a strong home for longer video. Facebook, Instagram and Google can all play a part depending on who you sell to: Barrow Group, for example, is on all three alongside LinkedIn. We recommend the mix in your strategy rather than posting everywhere by default.
Longer than consumer social, because B2B decisions take longer. A post can influence a buyer who only gets in touch months later. Plan for consistency over months, and judge it on enquiries and conversations as well as reach.
Yes. We plan, write, design, film and schedule, so one team makes the posts, the videos, the guides and the newsletters, and runs the channels they appear on.
No. Our home office is in Rosebank, Johannesburg, with a team in Cape Town, and we work with B2B brands across South Africa and further afield.
Retainers are scoped to the channels, the volume of content and any paid budget you need, with a clear monthly fee agreed upfront and no surprise extras. We give you a cost estimate on the discovery call.
Read more on B2B marketing.
- Our social media and digital marketing services
Social media management, newsletters, blogs and campaigns for every kind of brand.
- Social Media Strategy for B2B vs. B2C
How B2B and B2C social media differ, with the data behind it.
- The Best Way to Build Trust With Your B2B Prospects
Why your customer should be the hero, and your business the guide.
Tell us who you sell to.
Send us a note about your business and your buyers. We reply within one working day with honest advice on where to start.