Resources for you.
Developed by our team.
We've taken the time to develop these helpful articles, resources, reviews and guides to help business owners and marketers do their best work.
The Full Story: September 202610 Sep 2026 · 9 min read · Newsletter / Strategy & messaging / Social mediaWhy good branding can only carry a business so far, why the whole world is arguing about two planes over a Cape Town stadium, and what a viral reel about an argument over a colour taught us about paying for real creative work.
The Full Story: Winter 202627 Jul 2026 · 7 min read · Newsletter / Strategy & messaging / Social mediaWhy South Africa's make-a-plan instinct is an asset for your marketing, why customers are begging businesses to stop the AI slop, and why Joburg keeps producing runaway business successes.
The Best Way to Build Trust With Your B2B Prospects04 Feb 2026 · 5 min read · Newsletter / Strategy & messaging / Social mediaOur February newsletter: why positioning your customer as the hero (and your business as the guide) is the key to B2B trust, a simple ‘creation vs burn’ rule that keeps your content consistent, what the 27 Breakfast taught us about creativity, and four quick wins for the year.
The Long Game Pays Off28 Nov 2025 · 5 min read · Newsletter / Strategy & messaging / AI & toolsOur November newsletter: why the research backs a 60/40 split between brand building and performance marketing, what LeaderEx taught us about the long and the short of it, how to train your AI tools to sound like your brand, and what Sora 2 means for video.
The Best Event We’ve Attended in 2025: LeaderEx07 Oct 2025 · 8 min read · Behind the scenesA firsthand account of attending LeaderEx 2025, South Africa’s largest business conference, highlighting key learnings about integrated marketing approaches and the value of industry networking.
Q4 Success Starts Early15 Sep 2025 · 8 min read · Strategy & messaging / Social mediaThe businesses that thrive during Q4 start planning in September. Learn why early preparation beats last-minute scrambling for better creative work, budget control, and strategic advantage in South Africa’s competitive festive season landscape.
Q4 Success Starts in September04 Sep 2025 · 5 min read · Newsletter / Strategy & messaging / Websites / Social mediaOur September newsletter: why planning Q4 early leads to better campaigns and less stress, how lead generation and brand image work together on your website, and what a 125-year-old company teaches us about staying curious.
Why We Scrapped Our Experience-Driven Website31 Jul 2025 · 5 min read · Websites / Behind the scenesA candid look at how ThinkStory rebuilt their visually stunning website after discovering that impressive design doesn’t always equal business results, exploring the balance between creativity and conversion in the South African digital landscape.
Small Wins to Improve Your Digital Presence24 Jul 2025 · 8 min read · Websites / SEOA practical guide to five simple digital improvements that small business owners can implement immediately to increase their online visibility, attract more customers, and compete more effectively in local markets.
Getting the Best from the Best AI Tool, and It’s Not ChatGPT20 Jul 2025 · 7 min read · AI & toolsA comprehensive guide to setting up custom instructions and reference documents in Perplexity Spaces, focusing on Claude’s capabilities and the importance of strategic AI configuration for marketing professionals.
Why Your AI Writing Sounds Like Everyone Else and How to Fix It16 Jul 2025 · 8 min read · AI & tools / Strategy & messagingA look at why AI-generated copy starts to sound too similar, why that matters in today’s market, and what brands can do to hold onto their voice using strategic messaging and steady AI guidance.
Email Marketing That Doesn’t Feel like Spam09 Jul 2025 · 4 min read · Email marketingA practical guide showing small businesses how to transform their email marketing from generic promotional blasts into relationship-building communication that achieves 25-35% open rates through audience segmentation, personalisation, and value-focused content.
The Best Social Media Planning Tool We’ve Ever Used01 Jul 2025 · 7 min read · Social media / AI & toolsA practical examination of content calendar planning systems, exploring common challenges with social media management tools and detailing a proven workflow that eliminates scheduling chaos whilst improving client satisfaction.
Why We’ve Embraced Relume for All Future Website Builds11 Jun 2025 · 5 min read · Websites / Behind the scenesAn in-depth look at why ThinkStory adopted Relume for all client website builds, explaining the strategic benefits for agencies and clients whilst addressing common misconceptions about component-based development.
How to Develop a Brand Messaging Framework10 Jun 2025 · 7 min read · Strategy & messagingDiscover the step-by-step process we use to develop brand messaging frameworks that go beyond surface-level guidelines to create genuine customer connections.
Local SEO for South African Businesses13 May 2025 · 6 min read · SEO / WebsitesA deep dive into what actually works for local SEO in South Africa, exploring regional differences, technical considerations, and real success stories from businesses across the country.
Social Media Strategy for B2B vs. B2C01 May 2025 · 5 min read · Social media / Strategy & messagingAn in-depth analysis of how B2B and B2C social media strategies differ fundamentally, backed by performance data and South African market insights to help business owners develop more effective social media approaches.
Why Your Website Isn’t Converting, and How to Fix It in 48 Hours22 Apr 2025 · 7 min read · WebsitesA practical guide helping small business owners conduct a systematic 48-hour website audit to improve conversion rates, covering headline clarity, mobile responsiveness, page speed, form simplification, and social proof integration.
The Small Business Social Media Trap and the Simple Strategy That Works03 Mar 2025 · 6 min read · Social media / Strategy & messagingA narrative-driven deep dive into why most small businesses fail at social media marketing and the proven focused strategy that transforms scattered posting into meaningful business results.
We’ve Finally Found an AI Note-Taking App That We Can Trust05 Oct 2023 · 5 min read · AI & tools / Behind the scenesA candid review of Fathom AI from a former AI sceptic who discovered how automated meeting notes transformed team productivity and collaboration.
How to Write an Effective Creative Brief15 Jan 2023 · 4 min read · Strategy & messagingMost creative briefs fail before they even reach the creative team. This practical guide cuts through the confusion and shows you how to write a brief that actually works, one that keeps projects on track, saves money, and helps produce work that connects with your audience.