This is the most important B2B sales tool you've almost definitely been neglecting.
Generate quality leads, increase your B2B sales conversions in weeks and build trust through powerful testimonial-style videos. Schedule your SuccessStory discovery call today.
Your existing clients, doing the selling for you.
Customer story videos for B2B: see a SuccessStory in action.
A SuccessStory is a short film in which one of your existing clients tells the story of working with you, in their own words. Your prospects hear it from a business like theirs rather than from your sales team, and that is what builds trust. Here are two of our own clients, on working with us.
A word from Paul Barrow.
Barrow is one of the most recognisable names in South Africa, and next year the family business marks its 130th year. Paul Barrow, Director of Properties at Barrow Group, sat down with us to talk about what it’s been like having ThinkStory as a permanent partner. Coming from a company that has been building for well over a century, it means a great deal to us.
A word from Renée at XM.
This SuccessStory features Renée de Waal, Founder and Managing Director of XM, who had some wonderful things to say about working with us. It’s a lovely example of the honest, testimonial-led films we make for our clients: real people, telling their own story, in their own words.
We've helped Sage tell their customer success stories for the past few years.
These films come from Sage’s Spotlight programme, a growing library of Sage customers telling their own stories on camera: see the Spotlight library and how it shapes Sage’s marketing.
We help solve your conversion problem in just 5 simple steps.
We film your existing clients telling the story of working with you. Give us a 20-minute discovery call and we take it from there, delivering your SuccessStory within 30 days of the shoot. We work with B2B businesses across Africa and the Middle East.
Schedule your Discovery Call
20 minutes of your time. That’s all we need to understand your needs and goals.
Identify the Perfect Client
We’ll help you find the perfect client to interview and get them excited to take part.
Schedule the Shoot
We’ll liaise with your client to schedule a shoot when it best suits them. You don’t worry about a thing.
Production
We plan, storyboard, script, interview, film & edit everything, all without you lifting a finger.
Delivery
Within 30 days of the shoot, we deliver your SuccessStory, ready to be shared far and wide.
Schedule your SuccessStory discovery call.
Book your 20-minute discovery call with Matt, our MD, and we'll get you on the right track to increasing your B2B sales conversions and building trust through powerful testimonial-style videos.
20 minutes with Matt, no pitch, just a plan.
Testimonial video production in South Africa: your questions answered.
Think of all the objections your clients have before signing with you, or the objections you have when bringing new software, logistics, consulting or systems into your own business.
If you expect people to invest in your offer without seeing how you’ve transformed your clients’ businesses, you’re likely making your sales process harder than it needs to be.
SuccessStory is our testimonial-style video service that helps you build trust by letting your existing clients do the talking for you. As AI gets everywhere, people are looking for real, human connection to help them make bigger decisions.
It helps your marketing team generate new leads and makes it easier for your sales team to close them. You wouldn’t invest in anything without any good reviews, so why expect that from your prospects?
Because the person speaking has nothing to sell. Prospects expect a brand to speak well of itself, but they listen differently when someone in a business like theirs explains, in their own words, what working with you was really like.
A peer’s honest words build a kind of trust your own claims can’t, and they answer the objections a prospect has before signing. That makes the film as useful to your sales team closing a deal as it is to your marketing team bringing in leads.
Everything from the first conversation to the finished film. It starts with a 20-minute discovery call to understand your needs and goals. We then help you find the right client to interview, get them excited to take part, and liaise with them to schedule the shoot when it best suits them.
From there we plan, storyboard, script, interview, film and edit everything, all without you lifting a finger. Within 30 days of the shoot, we deliver your SuccessStory, ready to be shared far and wide.
We deliver your SuccessStory within 30 days of the shoot.
The shoot itself is scheduled around your client, at a time that best suits them, so its date depends on their diary. Getting started takes just a 20-minute discovery call.
We’ve created a very simple exercise for you and your team to find the best clients for this programme, and we provide all the email and message templates you need to get their buy-in.
This project benefits your clients as much as it does your business. You’re giving them a platform to tell their story and be the hero. They receive high-quality video content they can use on their own website.
By taking part, they’re aligning their brand with yours, which increases their visibility and authority. Once clients see how much value they get, they’re excited to take part.
We do it with you. We help you choose the right client to interview and approach them, with the email and message templates you need to get their buy-in.
Once they’ve said yes, we take it from there: we liaise with your client directly to schedule the shoot when it best suits them, so you don’t have to worry about a thing.
Most people are a little nervous in front of a camera, and that’s fine. We interview your client rather than hand them a script to learn, so they’re talking about their own business, in their own words: something they already know well.
We guide them through the conversation on the day, and because we edit everything afterwards, an answer that doesn’t come out right the first time can simply be asked again.
Every SuccessStory is created to align closely with your brand look and feel: preferred fonts, colours, style and aesthetic. Our Producer liaises directly with your team to ensure we’re always on brand.
We can use your existing brand assets in the production, and if you don’t have any, we can build it all for you. We are a brand marketing agency. There is nothing more important to us than ensuring your brand is protected.
We have all of our documents in order and can start this process immediately after our initial call. We’ll send through everything they might need for onboarding, and we’re happy to join any supplier portal your business uses.
Every SuccessStory is quoted as a clear, fixed fee for what you need, with optional add-ons offered. Book a discovery call and we’ll put a proposal in front of you. We are able to deliver this service across Africa and the Middle East.
More reasons to let your clients talk.
“We decided a while ago to bring ThinkStory on as a permanent partner and have not regretted it for a moment. We have no hesitation in recommending them to any other business.”
“We appreciate their efficient, hands on approach, and look forward to working with their team for many years to come.”
“They genuinely care about the work and its impact, and that passion is evident in everything they do.”
“They were a strategic and collaborative partner from the start. Overall, it felt like working with a true extension of our internal team.”
“ThinkStory will always be my go-to agency for video and written content and their final outcome. We look forward to many more standout collaborations ahead.”
“It’s been a pleasure partnering with a team that genuinely understands our goals and consistently adds value at every stage.”
“Sage South Africa has been working with ThinkStory on a number of big projects and have been incredibly impressed with their professionalism, high standard of work produced and the effort put in to build relationships and deliver on-time.”
“The final results were faultless and delivered on time. I am so grateful to you and your team and will not hesitate to utilise your services again.”
“From big projects like our online courses and promotional videos, to small bits of ad hoc assistance, not only do Matt and his team deliver the highest quality they are also so easy to work with and amazingly responsive to our requests.”
“ThinkStory has played a pivotal role in our journey as a company as well as understanding what our students want and what they respond to.”
“The final video content exceeded our expectations and continues to make an impact in our marketing efforts.”
“From the outset, their team demonstrated an exceptional ability to thoroughly unpack and deeply understand our product before launching into any strategy or campaign.”
“It was a privilege to collaborate with ThinkStory on our social media initiatives. The team demonstrated exceptional professionalism and creative insight throughout the process.”
“Forming a marketing partnership with an agency that engages with our brand as though it’s an extension of theirs was essential to us.”
“ThinkStory has definitely added a new level to our business and has integrated an ongoing connection with our clients that is both professional and practical.”
“I highly recommend working with the team to get the best results for and from your content.”
“Our brand film & video content has been extremely helpful in telling our story and communicating our brand identity to our clients.”
“They are always ready to offer timely advice and guide me through the process to make sure everything is the best it could be.”
“We’re proud of our new website and would highly recommend ThinkStory to anyone looking for a reliable, insightful, and creative partner.”
“They offered guidance, shared insight, and gently nudged the storyline in a clear, brand-focused direction when needed. Their input was always thoughtful, always helpful, always in service of the brand and the story.”
“Their ideas and input have been invaluable and we are over the moon with our digital marketing, our website and every other aspect of work they have created for us.”
“The personal touch you always add is what I love about working with you guys. Always professional, thoughtful, updated on current trends and just overall the best.”
“Working with them was everything I had hoped it would be: creative, easy, collaborative, and fun.”
