B2B customer testimonial films for Sage
A growing library of Sage customers telling their own stories on camera, running through Sage’s campaigns, website and sales channels.
A video production company in Johannesburg, from brief to final cut.
We plan, film and edit brand films, customer testimonials, adverts and walkthroughs for businesses across South Africa, with one team carrying your film from the first conversation to the files you share.
Video that does a job for your business.
Every film starts with the same question: what does this need to do?
ThinkStory started in 2014 with a heavy focus on production, and film is still at the heart of what we do. A video might need to fill a building, shorten a sales conversation, welcome new people or sell a venue you cannot describe on paper. That job shapes the script, the cast and the cut.
We work with marketing teams who need a dependable production partner, founders on camera for the first time, and businesses that sell to other businesses and need proof more than polish.
What we make
- Customer testimonial filmsYour clients, on camera, in their own words: the proof a buyer looks for before they call you.
- Brand filmsWho you are, told through the people who make it real rather than a list of features.
- AdvertsScripted and pre-produced to cut through a crowded moment.
- Property and venue walkthroughsLet a tenant or client move through a space before they visit.
- Induction and explainer filmsInformation you repeat every week, said once and kept.
- Event coverage and social cutdownsLive moments and short edits made for the feeds your audience scrolls.
Three films, three real people.
Each one is built around someone speaking for themselves.
What a Johannesburg team means for your shoot.
Local knowledge matters most on the practical side of a shoot.
Filming in Johannesburg is often about access more than equipment: occupied offices, working sites and busy precincts that cannot close for a day. For Bespoke by Barrow’s office suites in Rosebank and Waverley, we planned the route, timing and light around tenants already at work, and the building stayed open.
We film well beyond the city too, with recent shoots in Cape Town and Pretoria. With a team in Cape Town and a global network of specialist creatives, the crew is built around your project rather than squeezed into a standard package.
How a film comes together.
Our four steps, with most of the work done before the camera rolls.
01
Discovery call
What the film needs to achieve, who will watch it and where. You get honest advice and a cost estimate on the call.
02
Decide together
Clear options in a fixed-fee proposal, agreed upfront: the film, the cutdowns and the formats.
03
Develop your plan
Script, shot list, locations, crew and releases settled before the shoot, and everyone on camera prepared.
04
Deliver your results
We film, edit and deliver the film and its shorter cuts, with one point of contact throughout.
Video production that did its job.
What a few of our films did. The tax year-end advert we made for Sage was shot in a single half-day with a real Sage customer, and has since passed 6.3 million views on Sage’s YouTube channel.
Office walkthrough videos for Bespoke by Barrow
Walkthroughs of serviced office suites in Rosebank and Waverley that leasing agents have now used for more than five years.
Venue film and photography for Zeitz MOCAA
An orchestra in the museum’s atrium and full menus shot during live service: a content library the events team still uses.
Student induction videos for ADOWA Living
Move-in films shot with the students who live there, not actors, replacing a briefing staff gave every intake.
Need a customer testimonial film?
SuccessStory is our testimonial video service for B2B businesses. We help you choose the right client to interview, arrange the shoot with them, and deliver the finished film within 30 days of the shoot.
How to choose a video production company in Johannesburg.
Plenty of companies can make a film look good. These questions tell you whether it will also work.
Do they start with the problem?
A good partner asks what the film is for, who will watch it and where, before talking about cameras.
Who is with you from start to finish?
Check that the people who scope the film also make it. With us, one team and one point of contact carry the whole project.
How do they handle people who aren’t actors?
Most business films star people who have never been filmed. Preparation is what makes them sound like themselves.
What will you get at the end?
Agree the cutdowns and formats upfront, so the film works on your website, in sales emails and on social.
Is the price clear before you start?
Look for a fixed fee and a written scope, agreed upfront, from an agency that tells you early if it is not the right fit.
What our video clients say.
“ThinkStory will always be my go-to agency for video and written content and their final outcome. We look forward to many more standout collaborations ahead.”
“We decided a while ago to bring ThinkStory on as a permanent partner and have not regretted it for a moment. We have no hesitation in recommending them to any other business.”
“ThinkStory has played a pivotal role in our journey as a company as well as understanding what our students want and what they respond to.”
“The final results were faultless and delivered on time. I am so grateful to you and your team and will not hesitate to utilise your services again.”
Frequently asked questions.
It depends on the film: its length, the shoot days and locations, the crew and the cutdowns you need. We quote every film as a fixed fee agreed upfront, never by the hour, and give you a cost estimate on the discovery call.
Most of the time goes into planning. Sage’s tax year-end advert was shot in a single half-day because the script and shot list were settled beforehand. We agree the timeline with the fee; a SuccessStory testimonial film is delivered within 30 days of the shoot.
A clear idea of what the film is for, and the right people available on the day. We handle the script, shot list, locations, crew and releases, and prepare everyone on camera. Our guide to writing an effective creative brief is a good start.
Yes. We have a team in Cape Town, recent shoots include Pretoria, and we work with clients as far afield as Australia and the United States.
Yes, if you need them; we agree the cutdowns and formats in the proposal. Sage’s customer films run on their website, LinkedIn and YouTube, and as shorter cuts through their sales channels.
Read this before you brief us.
- Our creative content and media services
Photography, animation, copywriting and brand guides, alongside the films.
- How to Write an Effective Creative Brief
How to keep a project on track from the very first page.
- The Best Way to Build Trust With Your B2B Prospects
Why your customer should be the hero of your story, and your business the guide.
Tell us about the film you need.
A few lines about what the film is for is plenty to start. A real person reads every enquiry, and we reply within one working day.